Show notes
Marcus Bell builds chairs that take three weeks each and last three generations. For the first six years, he priced them like he was apologising.
This one’s for anyone who makes slow, careful things and freezes at the moment of saying the number out loud.
Things we get into
- The commission that taught him to walk away
- “Cost-plus” vs. pricing for the value the piece creates
- How he talks about price without flinching now
- The difference between a customer and the right customer